Help Your Buyers (and Suppliers) To Find You!
There is a wealth of zero to low-cost opportunities to advertise your products and services online to generate sales leads – both at home and abroad. By early 2019, B2B eCommerce sales reached $12.2 trillion. More than 6x that of the global B2C market. (Although the emphasis here is on the B2B and B2G markets, we have added a section on B2C Social Media. Moreover, Website Optimisation considerations and B2C advertising through Google and YouTube are essentially the same as for B2B markets; although the focus of the messages will be different.)
According to Ethnologue, a database of world languages, as of 2021 less than 8% of the global population speaks English as their mother-tongue. As most people carry out searches all in their own language, without foreign language SEO you are missing out on 92% of your potential. TTS's eGuide to Foreign Language SEO Part 1 explains how to do this and sets out the resource considerations you should take into account.
The Importance of GDPR
Given the temptation of blasting out emails and keeping large databases of personal contacts, an important consideration is to make sure that you comply with relevant recommendations and regulations. In particular, you must conform to The General Data Protection Regulation 2016/679 (GDPR). The ICO has recently published their new data sharing code of practice, which provides clear guidance for organisations and businesses on how to share data lawfully. They have also produced new tools, such as a data sharing checklist and templates, to help you further.
In order to help you reach new B2B and B2G markets, we provide outline guides to the following services and tools :